Things I say, Stuff I see
February 8th, 2011

Maranon Chocolate

This is pretty cool—my sister Leslie has been working with a group who discovered a thought-to-be-extinct variety of cacao beans growing in Peru. The NYT did a story on it:

DAN PEARSON was working in northern Peru two years ago with his stepson Brian Horsley, supplying gear and food to mining companies, when something caught his eye.

“We were in a hidden mountain valley of the Marañón River and saw some strange trees with football-size pods growing right out of their trunks,” Mr. Pearson said by telephone last week. “I knew nothing about cacao, but I learned that’s what it was.”

It was, he would learn after sending samples of seeds and leaves to the Agricultural Research Service of the United States Department of Agriculture, one of the rarest, most prized varieties of cacao.

“The DNA of this material is pure Nacional,” said Dr. Lyndel Meinhardt, a scientist with the service. “These are very rare.”

I love this kind of story—part Indiana Jones, part Tom Swift, part… Willy Wonka?
They’re now producing chocolate from these beans: Fortunato No. 4 – “preeminent chocolate during the 1800′s, destroyed by diseases in 1916, rediscovered in Peru and released to world in 2011 – Fortunato No.4 is 100% thought-to-be-extinct Pure Nacional. Even more facinating is that this newly discovered Pure Nacional has 40% white beans – never before discovered, never before tasted and absolutely delicious”
“The chocolate is intense, with a floral aroma and a persistent mellow richness. Its lack of bitterness is remarkable. “ New York Times, January 11, 2011:

Marañón Chocolate

Thought to be extinct since diseases struck Ecuador in 1916, Pure Nacional with 100% purple beans was esteemed for flavors of fruit and rare floral. It commanded a dominant share of the worldwide fine chocolate market before it suddenly vanished–until now.

We found Pure Nacional with 40% and 100% white beans growing in a remote canyon of the Marañón River Valley in Peru. “An unprecedented discovery”, said USDA genetics scientist, Dr. Meinhardt, head of the lab that tested the cacao DNA and confirmed the results.

“In my 30 year chocolate obsession, this is the finest I’ve ever tasted”, said Paul Edward pastry chef and co-founder of Chef Rubber with 25,000 customers worldwide.

We are there during every process pictured below: from planting cacao seeds in our nursery, harvesting, fermenting and drying and making chocolate in Switzerland on the 1879 Longitudinal Conche. From Pure Nacional seeds to Pure Nacional Chocolate, Traceability is Guaranteed.

What’s also cool is that some of the beans in the cacao pods are white, apparently something that doesn’t happen unless the plants are left undisturbed for decades.

by Jim O'Connell | Posted in Uncategorized | 1 Comment » |
October 29th, 2010

Cash For Hot Tubs (New Client)

Just did a nice quick site today:

Cash for Hot Tubs!

Ready to trade up that old tub?
Tired of that old tub cluttering up your yard? Why not turn it into a nice little pile of cash, just in time for Christmas?
Use the form below to get in touch and we’ll get back to you ASAP!

[From Cash For Hot Tubs!!]

Really a very simple site, but the client needed it up and running with a custom feedback form for a print ad campaign by tomorrow.

Surprisingly, we had a real customer use the form within minutes of going live, too!

by Jim O'Connell | Posted in Uncategorized | Comments Off | Tags:
August 19th, 2010

Alida and Eloïse

(Photo links to slideshow.)

by Jim O'Connell | Posted in Uncategorized | Comments Off |
August 1st, 2010

Laura


Laura came by the studio the other day for some pictures.

by Jim O'Connell | Posted in Uncategorized | 1 Comment » |
August 1st, 2010

Lucy


Lucy came to my studio the other day looking for headshots for her upcoming move to Los Angeles.
To get the light right for this shot, I actually went to the space behind the muslin backdrop in my studio. There’s actually about eight feet between the back of the cloth and the studio wall which id painted gallery white. It was late in the day and the light was nice, especially bounced off the wall.

by Jim O'Connell | Posted in Uncategorized | 1 Comment » |
April 28th, 2010

The Pajama Factory

As you probably know, I’ve left Tokyo, gone back to Pennsylvania for a while to help out with my family.

I’m not sure how long I’ll be here, but as it looks like it will be a couple of months at least, I’ve decided to use what free time I do have to take a break from freelancing and do a bit of creative photography.

pajama factory

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February 5th, 2010

A Day at the Doujunkai

Uenoshita Doujunkai
Click the photo for a slideshow.

The Dojunkai Apartments : The
Beginning of Apartment Living

 The current mainstream steel reinforced
concrete apartments that were built prior to
World War II are called Dojunkai apartments.
The Dojunkai was a foundation established
following the Great Kanto Earthquake to help
victims in need of shelter. It was an external
body of the Interior Ministry and was funded
by contributions from within Japan and
overseas. The Dojunkai supplied 12,000
housing units, including 2,500 apartments,
between 1926 and 1941. All of the
apartments were reinforced concrete structures
that placed a premium on earthquake
resistance and most of the properties were
three stories in height. In addition to having
proper electricity, plumbing and gas, each of
the units was equipped with flush toilets. At
the time they were built, these housing units
were well known and admired for their
leading-edge conveniences and technologies
such as elevators, steam heaters, telephones
and baths. The aforementioned comforts
proved to be very popular despite the
concern that the apartment style of housing
might not be well accepted as a part of
Japanese lifestyle.

Quoted from http://xrl.us/oq6bk

by Jim O'Connell | Posted in Uncategorized | 1 Comment » |
January 16th, 2010

Brian Peterson

Photographer Brian Peterson of Zokyo fame and I have been working on a new project for the past couple weeks, working for hours a day with an open Skype call going, usually with at least a couple others on the line, discussing every little detail of how to put together our new site, Magnesium.

It’s almost ready to go, but I thought I’d spread around a little link love for the search thingies.

January 1st, 2010

Magnesium Photos | The world’s most respected photo agency.™

by Jim O'Connell | Posted in Uncategorized | Comments Off |
September 14th, 2009

New York Times – Near Tokyo, a City Shows Its Age, Proudly

Photos I shot in Kawagoe for the New York Times:

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